Call to Back Europe’s Brewing Industry

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Photo by Elevate on Unsplash Beer remains a motor for Europe’s economy but continues to face multiple challenges, ranging from the aftershocks of the Covid pandemic to supply chain turbulence, say The Brewers of Europe. The 2024 edition of the European Beer Trends Report, released on 3 December, provides a snapshot of country-by-country production, consumption…

Europe Must Rebrand

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Photo by USGS on Unsplash Europe must learn to sell itself more effectively to safeguard its long-term future, according to a new book. The essential message behind the book, “Rebranding Europe”, carries more weight as it was authored by a former communications official at the European commission. Stavros Papagianneas is a senior communications strategist with…